Article: On How Many Sites
Should You List Your Vacation Rental Property ?
There are literally
hundreds of vacation rental sites that you can use to
advertise your vacation rental property, varying from
very well established to brand new sites. With so many choices
available, where should you seek to list your property? Should
you stick with one or two of the established sites or should you
hedge your bets and list on several different sites?
Compare Owner Holiday
completed research among vacation rental owners into the number
of sites on which they advertise their property. The results
were quite interesting.
How Many Paid Vacation Rental Sites ?
It’s clear that most
vacation home owners rely heavily on vacation rental listing
sites to generate bookings. Approximately half of the owners
surveyed said they get the more than 75% of their vacation
rental bookings using paid listing sites. Hence, it is not
surprising that most vacation rental owners choose to advertise
on more than one paid listing site (see Fig 1).
For most vacation rental
owners, listing on 3 sites is probably about right. This
allows you to market to different types of renters, as well as
hedging your bets against the inevitable peaks and valleys that
many vacation rental sites go through. Depending on your
budget, you may want to consider slightly more or less, but with
65% of vacation property owners listing on 3 or more sites,
it’s clear that multiple listings are the way to go!
For a comparison of many
of the leading paid sites, visit
Compare Owner Holiday Rentals .
Should You Also Use Free Sites?
In addition to listings
on paid sites, most owners surveyed also list on “free”
vacation rental sites. These vary from permanently free
sites (usually with an option to upgrade to a “paid” ad with
more features), to sites that offer free trial periods followed
by a paid subscription. However, there is a much wider variance
in the degree to which owners use these sites. Some owners are
skeptical of the value of placing listings on free sites and
several commented that they are simply not worth the hassle.
However, 86% of owners list on at least one free site and 36%
on more than five! (See Fig 2). Hence, it is probably worth
listing on at least some of these sites as well. In particular,
it’s worth using the “free trials” to see if the site generates
sufficient enquiries to consider later converting to a paid
listing. However, the results are more likely to be erratic
than the paid vacation rentals sites and you should be prepared
for the fact that the number of enquiries is likely to a lot
lower than on the paid sites.
For a list of some of
the better Free Vacation Rental sites, contact
If you are a vacation
rental owner using the internet to generate rental bookings,
then you should list on as least three and possibly more paid
vacation rental sites. In addition, you should also list on a
number of free vacation rental sites to maximize your bookings.
About the Author
Kevin Graham is the
founder of Compare Owner Holiday Rentals (COHR).
COHR provides a guide to
choosing the best vacation rental sites. For further details,
Compare Owner Holiday Rentals .
Copyright 2005 Compare
Owner Holiday Rentals
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in the publication.