Rentalia continues along its innovative trend and
has announced a new up and running system that tracks
and publishes the replies of each accommodation to the
e-mails sent by travellers, as well as the average
Rentalia observed how travellers are contacting
owners more and more by telephone and less by e-mail.
This drop in the number of contacts by e-mail is mainly
due to the poor response. Some owners do not reply
systematically and quickly to e-mails sent by
travellers. Very often the owner does not bother
answering the traveller if the accommodation is already
booked. Therefore, more and more travellers prefer to
contact the owner by telephone instead of by
e-mail, to ensure an immediate reply.
The benefits of the new system:
*Greater information for the traveller: By publishing the rate of
response of each accommodation and the average answer
time, Rentalia improves the information to
the traveller which, in turn, enables them to manage
their expectations better: if a traveller sees that an
accommodation usually provides a prompt response, they
may opt to contact by e-mail. However, if they see that
an accommodation does not usually answer or usually
provides late replies they will probably
choose to contact by telephone.
* A reward to the accommodations that provide prompt
replies: your rate and speed of response will be
published in your Rentalia page.
How does Rentalia measure the response time?
Without entering into technical jargon, both the
messages sent to the holiday homes and their replies go
through Rentalia. They can therefore measure the
rate and speed of response. These are everyday e-mails
that go through an intermediary address (the owner
answers by e-mail, and does not have to go through
Rentalia.com to do so).
Initial results: currently only between 20 to 30% of
e-mails are being answered in less than 48 hours!
"We do not know of any other website that offers this
kind of solution (although probably somebody, somewhere,
has already introduced it, but we have not found it
anywhere else). This is something that Rentalia
has managed from scratch and that, in my opinion, is
a major breakthrough. As far as I know, it is the first
time that a holiday home
rental website measures and publishes the response time
of the accommodations.
In another sector, we find eMagister who also measure
the response time of advertisers but make these answer
through their management interface, without allowing
them to answer by e-mail. I believe that this solution
offered by Rentalia is quite stylish because it does not
compete with e-mail and allows the advertiser to answer
from their own personal